Bridgify´s POV (Jacob Tucker)
Reshaping the Travel-Tech industry. One trip at a time.
At Bridgify, we believe the most important assets of the company are its people. Since our inception, we have grown from a small group to a dedicated team of professionals from different backgrounds. With such a diverse team of people from places like the UK, Israel and Latin America, each employee at Bridgify holds a crucial role. Whether that is helping to develop the API or creating partnerships with some of the world’s most prominent travel retailers, it is these individuals who have helped get us to where we are today.
Today we're catching up with our executive commercial manager, Jacob Tucker, to find out more about his own Bridgify journey, as well as his views on the travel-tech industry.
Let's start from the top, tell us your Bridgify story…
In December 2020, I realized that I wanted a change. I moved from London to Israel and worked in business development for an international software company. Since I wanted to speak Hebrew fluently and better integrate into Israeli society, I decided to participate in an ulpan programme the following summer.
It was then that I discovered Bridgify. At the time, both Yaniv and Amit, our company’s founders, were looking for a commercial executive. Combined with my passion for travel and innovation, as well as my experience in software sales, I felt that the role was a perfect fit.
I began working for Bridgify March 2022. As part of my job, I am responsible for generating new demand and revenue for Bridigfy’s core products, particularly through acquiring new customers and forging partnerships. Working at Bridgify and helping the company grow has been incredibly exciting!
From a traveler’s perspective, what is the most difficult part of creating a trip itinerary?
The endless amount of travel resources - both online and offline - have made trip planning incredibly tedious. Navigating hundreds of websites is a time consuming process and trusting the credibility of their recommendations is often difficult. This process is only made more time consuming when trying to find the hidden gems of your chosen destination, which may not be as heavily advertised as the more generic offerings. Therefore, for a busy individual, this makes itinerary planning quite a daunting dask.
As a commercial manager, what’s your role in helping travel retailers and travelers create the most epic trip possible?
For travel retailers, I am here to present a solution to their various challenges. Thanks to Bridgify’s products, providing a modern digital concierge for consumers can in fact be done in a much more scalable and automated way than they think. I want to demonstrate to them that being part of the experience economy and continuing the customer relationship can extend far beyond the flight or the hotel purchase.
For travelers, the rest of the team and I are ensuring that they can get the most personal trip possible without travelers. By using Bridgify’s products, travelers can create their most memorable trip possible all in one platform.
What makes Bridgify different from the rest?
At Bridgify, we really prioritize the quality of the experiences that we provide. Whilst we also have standard offerings that are widely recognised, our belief is that unique travel experiences come from insider knowledge. Our recommendations are based on exactly this, enabling the traveler to have authentic experiences at their chosen destination.
In your opinion, how do you see the travel-tech industry evolving over the next few years?
I strongly believe that in the wake of Covid-19 and various lockdowns, the experience economy is going to rise drastically. This is because after remaining confined to their homes, travelers are feeling more inclined to book bucket list holidays which prioritize epic experiences. It is no surprise that there have been 8x more searches for experience destinations than airlines and 3x more searches than hotels.
Therefore, travel retailers are really going to have to adapt to this shift, offering holidays that extend beyond hotels and plane travel.
